Salesforce Interaction Studio is a real time personalized marketing solution that delivers contextually relevant experiences and content based on historical customer activities and AI algorithms. Interaction Studio can also help  for remarketing, lead generation and lead nurturing efforts.

The tool has digital affinity scoring to gauge and score each customer’s digital engagement with BMS communications.

Authoring Interaction Studio Head Scripts: The script is unique to each website. It can be configured in the brand page which will be inherited in all the child/inner pages.

• Interaction Studio Head Scripts can be configured by admins. 
• Script are provided by the interaction studio team (beacon scripts) which is inserted globally across all the pages.
• The scripts vary between preview & prod environment.
• The personalized behaviour is determined via the beacon scripts that are generated via Saleforce Interaction Studio team